This project was to explore the ways of designing a food packaging from scratch. In this group project, we wanted to create a brand that was international, in a way, using “dumplings” and “pizza rolls” as a base of what the product is. Our targeted audience, ages 20 to 35, enjoyed pizza rolls as a kid and still enjoy them to this day, but the product itself did not evolve with the demographic. We wanted to change that.
Responsibility: 3D render of the packaging, researching South American dishes and flavors, Concept and finalizing the color schemes, and finalizing the packaging shape.
Sir Linsey’s is a brand that is transparent to their customers. The company wants to give their customers a taste of the world at a reasonable price using healthy, good quality ingredients. Since “dumplings” and “pizza rolls” are the base of the dish, the fillings, side dishes, and sauces change from region to region. Our product provides meals to individuals and families, a fast and healthy meal that anyone can enjoy.
The packaging consists of a round, microwavable tray, covered by an octagon, cardboard slip. Each region has their specific color-codes that represent them while displaying a map in the background of the country that dish is originated from. The outside shows the region, dish name, ingredients, serving size, and a picture of the product. The backside shows the cooking directions, nutrition label, and a short history of Sir Lindsey’s. The barcode is unique to each region, as it represents a predominant structure in their culture. Then the lines flow to the side for the official barcode for the cashier to scan.
And since Sir Lindsey’s wants to be transparent to their customers, a recipe card for each dish, is inside the packaging. If they like the dish, they can now make it themselves, at home. They can add to the recipe, pass it around to friends or family, or keep it for their children to make when they get older.
This project was to help solve a solution using interaction design. We choose the Tower City RTA in Cleveland, Ohio to give the riders a better experience in a safe environment when riding the RTA. The place is dark, open, and uninviting.
Responsibility: Concept drawings & low fidelity of the layout in the space
Our solution: To bring some light and nature into the space for the passengers and for new riders.
The middle area has a floor projection, targeted towards kids but adults as well with minimal animation/interaction. On the outer areas, seating for the people waiting for the train or to relax until their friend comes over. The rock seats light up in different colors when sat on and corner seating, one on each end of the area. The pillars are just one source of light but has more seating for people that want to enjoy time by themselves.
To bring nature into a space that is underground without tearing apart the whole area, we brought in light colored wood, synthetic grass (for the rock seating area), rock seating, and foliage to add color and contrast with the dark existing tiles.
Cleveland Metropolitan Bar Association Internship
Type Structure 3
This project was to explore book design, inside and out. The subject had to be about typography and a 8 x 8 inch page size minimum.